Twitter, Facebook or LinkedIn are no more just about networking. They have become essential tools of promotion for marketers across the globe. Google Ads and Facebook Ads promise wider reach and they don’t burn your pockets either. From Start-ups to established companies and from Individuals to big brands, everyone is now raving about Online Marketing.
Though Online Marketing has become a rage, Print media isn’t completely out of the picture and brands come up with their newspaper ads regularly. Even the ever rising print ad costs aren’t stopping them from releasing full page ads.
In this era where renowned brands shell out huge bucks to advertise through Print media, Amul, the taste of India since 1946, prefers to differ from the trend. Print ads either have expensive photo-shoots, high profile celebs as brand ambassadors, or plain text ads occupying one side of the Newspaper or half of it. Be it food products, retail outlets or automobiles, their ads are mostly bigger in size. The bigger, the better is the formula.
But, Seize the day seems to be Amul’s formula. Remember what Katrina said in ZNMD? Seize the day, my friend! That’s what Amul does! They make the most of today. Their ads focus on the current happenings in India and yet they don’t look irrelevant. Can we think of promoting Milk or Butter using the context of Sibal’s demand to censor Online content or the Kolaveri craze? Well! Amul can.
Faceblock!
I wonder how they try and succeed in promoting dairy products using current affairs. It seems out of the context, but it works amazingly. If anyone is making the most of the anshans, the FDI debate, The Dirty Picture, or even Aamir Khan’s newborn, it is Amul India.
Anna's Anshan!
The FDI debate
They don’t spend huge money. As far as my knowledge goes, they never had any celebrity brand ambassador. The lovely Amul girl, their all time asset, joins with their talented team of marketers to churn such brilliant ad campaigns. Amul’s ads are mostly placed in a corner and don’t even occupy 1/4th of the paper, leave about full-page ads. Yet they rarely fail to catch your attention.
Aamir Khan's newborn
Dirty no more!
Unfortunately, it is only in the recent past that I noticed Amul’s ads and I thought they’ve come up with a really new style of marketing. Only when I browsed through the net, I got to know that Amul is known for its interesting ad campaigns since 1980’s. Ignorance or what?
I daily go through the whole newspaper once to see if Amul has come up with its take on any of the Current Affairs. Like how kids look for their dose of comic stories. Amul’s inexpensive yet utterly butterly attractive ad campaigns are an apt example of smart marketing. No?
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Images source: Fun@Amul
5 comments
Deepak
December 17, 2011 at 8:27 pm (UTC 5.5)
Yeah, i love them,, will be cute
http://deepakkarthikspeaks.blogspot.com
Bikram
December 17, 2011 at 11:21 pm (UTC 5.5)
Utterly butterly delicious AMUL
liked all of them
Antarik
December 19, 2011 at 1:00 am (UTC 5.5)
Yes, even I started noticing these ads in the print very recently and was amazed at the promotion strategy.
Innovation in its simplest and the best form is what Amul stands out for.
Nice concept for a blog entry.
Do check my blog at http://antarik.blogspot.com if you are free.
Good luck
Kiran @ KiranTarun.com
December 19, 2011 at 10:37 am (UTC 5.5)
Harsha,
I applaud your maturity and understanding of the social media world, including traditional marketing — yeah, Amul ads are still mesmerizing
Neeraj Kumar
December 19, 2011 at 12:17 pm (UTC 5.5)
Wonderful explanation of Amul Ads.
I must say your eyes are also as piercing as the marketing team of the AMUL.